Tourism Marketing has typically been seen as exploitative and fuelling hedonistic consumerism.
This book summarises the latest research on the theories, methods and results of Marketing that seeks to make tourist destinations better places to live in,.
Sustainability Marketing can, however, use Marketing skills and techniques to good purpose, by understanding market needs, designing more Sustainable products and identifying more persuasive methods of communication to bring behavioural change.
Tourism Marketing has typically been seen as exploitative and fuelling hedonistic consumerism