Managing and protecting a company\'s brand is one of the most important jobs of the chief Marketing officer, the chief executive officer, and the board.
Leaders must now address a highly polarized marketplace, in whic.
But the challenges facing brands have gotten far more complex, and the stakes have grown higher when Marketing in the #FakeNews Era.
It used to be that marketers\' greatest challenge was convincing a consumer to try their product and stick with it--beer, apps, cars, what have you.
Managing and protecting a company\'s brand is one of the most important jobs of the chief Marketing officer, the chief executive officer, and the board