The Grateful Dead-rock legends, Marketing pioneers The Grateful Dead broke almost every rule in the music industry book.
Find out how to make your fans equal partners in your journey, lose control to win, create passionate loyalty, and experience the kind of Marketing gains that will not fade away!.
Written by Marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead\'s approach you can apply to your business.
By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away freemium content, the Dead pioneered many social media and inbound Marketing concepts successfully used by businesses across all industries today.
They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
The Grateful Dead-rock legends, Marketing pioneers The Grateful Dead broke almost every rule in the music industry book
