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Cumpara marketing moves. a harvard business review press de calitate.
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The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done.
It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers..
This work describes the next transformational imperative for marketing.
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
