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Marketing Myopia, Paperback/Theordore Levitt

Name: Marketing Myopia, Paperback/Theordore Levitt
Brand: Harvard Business Review Press
SKU: dd685db192681b70b14bcc8e1274fce2
Price: 51.99 RON
Availability: InStock

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elefant.ro

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51.99 Lei

Categorie (vânzător)

Foreign Books

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Harvard Business Review Press

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Caracteristicile produsului Marketing Myopia, Paperback/Theordore Levitt

Brand: Harvard Business Review Press
Categoria: Foreign Books
Magazin: elefant.ro
Ultima actualizare: 13-07-2026 00:25:33

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Descriere magazin:
What business is your company really in? That\'s a question all executives should all ask before demand for their firm\'s products or services dwindles. In Marketing Myopia , Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers\' real needs instead. About the Author: Theodore Levitt was an influential scholar and former editor of Harvard Business Review whose writings radically altered the way marketing is practiced and studied. He wrote eight books on marketing, including Innovation in Marketing and The Marketing Imagination .

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