Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing - Will Leach

Descriere YEO:

Marketing to Mindstates: The Practical - Disponibil la libris.ro

Pe YEO găsești Marketing to Mindstates: The Practical de la Will Leach, în categoria Business & Economics.

Indiferent de nevoile tale, Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing - Will Leach din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 148.72 Lei

Caracteristicile produsului Marketing to Mindstates: The Practical

• Brand: Will Leach
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 28-10-2025 01:22:05

Comandă Marketing to Mindstates: The Practical Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Marketing to Mindstates: The Practical de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
Your nonconscious mind will filter out more than 99 percent of marketing you see today. Traditional marketing simply doesn\'t work in today\'s complex world. To reach today\'s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors-a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement. With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers\' nonconscious to drive new behaviors and topline growth.