This book represents the work of some of the contemporary world leaders in marketing.
It is common knowledge that keeping pace with the growing application of marketin.
This has served to enhance the content and put it in the readers\' current context.
To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases.
The contributors are authors of a set of path-breaking books on marketing.
This book represents the work of some of the contemporary world leaders in marketing