In Maverick Marketer, Johnstone considers the course of his life, from taking the helm of a sailboat in a race at age 2, through college days at Princeton, to creating the leading performance brand in sailing, then doing same with powerboats.
Maverick Marketer is available for purchase on Amazon.com..
Rebecca White, award-winning Professor of Entrepreneurship at the University of Tampa, said, I\'d recommend Bob Johnstone\'s book for every college student today.
Part memoir, part love story, part marketing case study, Maverick Marketer is an entrepreneurial success story brimming with lessons on innovation, business development, and problem-solving.
Regaling readers with sailing stories and how award-winning boats were created, Johnstone seeks to ignite a Creative spark in others, urging them to follow their passion and chart their own course to victory.
In Maverick Marketer, Johnstone considers the course of his life, from taking the helm of a sailboat in a race at age 2, through college days at Princeton, to creating the leading performance brand in sailing, then doing same with powerboats
