McDonald\'s is the world\'s premier entrepreneurial success story.
Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success..
And because its franchisees have their fingers on the pulse of the marketplace, McDonald\'s has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods.
McDonald\'s created McJobs, a program that employs both mentally challenged adults and senior citizens.
McDonald\'s has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled.
In tough financial times, McDonald\'s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire.
The growth of McDonald\'s worldwide continues to astonish.
Perfect for fans of The Founder, this is the real-life story of the world\'s premier entrepreneurial success.
Informative and filled with Behind the scenes stories, this remarkable saga offers a look inside a great American business success.
In tough financial times, McDonald\'s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire.
McDonald\'s is the world\'s premier entrepreneurial success story
