McIlhenny\'s Gold: How a Louisiana Family Built the Tabasco Empire - Jeffrey Rothfeder

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Caracteristicile produsului McIlhenny\'s Gold: How a Louisiana

• Brand: Jeffrey Rothfeder
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 05-06-2025 16:21:01

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Descriere magazin:
The absorbing story of how the McIlhenny Company--a secretive, island-dwelling family business that clings to tradition--launched one of the hottest products of all time. In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea--the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico--a secretive family business emerged that would produce one of the best-known products in the world. A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny\'s Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.