How the internet Disrupted the recorded music, newspaper, film, and television industries and what this tells us about surviving technological disruption.
Much of what we think we know about how the internet Disrupted Media industries is wrong.
The stories of business transformation she tells offer lessons for surviving and even thriving in the face of epoch-making technological change..
Lotz looks in detail at how and why internet distribution Disrupted each industry.
News organizations struggled to remake businesses in the face of steep declines in advertiser spending, while the film industry split its business among movies that compelled people to go to theaters and others that are better suited for streaming.
Cable television providers, written off as predigital dinosaurs, became the dominant internet service providers.
It\'s not that digital technologies introduced new media, Lotz explains; rather, they offered existing Media new tools for reaching people.
For example, the MP3 unbundled recorded music; as the internet enabled new ways for people to experience and pay for music, the primary source of revenue for the recorded music industry shifted from selling music to licensing it.
In Media Disrupted, Amanda Lotz looks at what really happened when the recorded music, newspaper, film, and television industries were the ground zero of digital disruption.
Piracy did not wreck the recording industry, Netflix isn\'t killing Hollywood movies, and information does not want to be free.
How the internet Disrupted the recorded music, newspaper, film, and television industries and what this tells us about surviving technological disruption.
Much of what we think we know about how the internet Disrupted Media industries is wrong
