What happens when you apply old-school thinking to a new Media world? Absolutely nothing Media: From Chaos to Clarity strips away the bias of a bygone era and offers readers a compass to navigate an exciting and Messy Media world.
She also consults with marketers, agencies and the Media through her firm, The Marketing Democracy.
She joined Northwestern in 2008 following a 23 year career in Chicago\'s top advertising and Media services agencies.
Franks teaches Consumer Insight and Media courses in the IMC degree programs at Medill.
About the Author: Author Judy Franks is a full-time clinical faculty member of Northwestern University\'s Medill School of Journalism, Media, and Integrated Marketing Communications.
Rather, Franks describes a Media ecosystem where the Media collaborate, consumers accelerate great content and where bold pioneers who break old rules realize exponential results. new media.
Forget the battle of old vs.
Franks takes us on a journey That celebrates bold pioneers and describes the bumpy ride as we learn to let go of outdated beliefs.
Today, we have more evidence That these Truths can guide us as we travel through Media Chaos.
The Five Global Truths were introduced in 2011.
What happens when you apply old-school thinking to a new Media world? Absolutely nothing Media: From Chaos to Clarity strips away the bias of a bygone era and offers readers a compass to navigate an exciting and Messy Media world
