Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e , by Bradford Fitch, Editor: Jack Holt. 13 Honest Spin: Ethics in Public Affairs Appendices Glossary Epilogue Index For Complete Table of Contents, see MediaRelationsHandbook.com. 12 Crisis Communication in Public Affairs Ch. 11 Communication in a Federal Agency Ch. 10 How to Interact with Congressional Campaign Operations Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers, and Language Ch. 8 Interview Preparation Ch. 7 Dealing With the Principal Ch. 6 Online Communication Ch. 5 Overview of the Media: Print, Radio, TV, and the Internet Ch. 4 Interacting with Reporters Ch. 3 Developing a Message and Communication Plan Ch. 2 Tools of the Craft Ch. 1 First Steps Ch.
Table of Contents Introduction Foreword Ch.
As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation.
Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change.
You cannot create a new beginning; but you can begin now to create a new outcome.
You cannot un-communicate it.
No matter where you work, someone has been communicating something before you began.
For a communication professional, understanding this fact is essential.
That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding.
You can only begin from the now to create the intended outcome.
You cannot go back and un-communicate something.
That one communication is the culmination of all that has been communicated by the entity until the now in time.
Not multiple, not varieties, only one.
For an individual entity, there is only ONE communication.
You cannot not-communicate nor can you un-communicate.
Human communication is a constant, continuous, and dynamic phenomenon.
The Media Relations Handbook is called the big blue book on Capitol Hill.
Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e , by Bradford Fitch, Editor: Jack Holt
