To get a great answer, you need to ask the perfect question.
He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them--by starting with a "Beautiful question.".
The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA.
They've mastered the art of inquiry, raising questions no one else is asking--and finding powerful answers.
And yet, as Berger shows, the most creative, successful people tend to be expert questioners.
In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn't encouraged--and, in fact, is sometimes barely tolerated.
So why are we often reluctant to ask "
Why?"
Berger's surprising findings reveal that even though children start out asking hundreds of questions a day, questioning "falls off a cliff" as kids enter school.
Questioning--deeply, imaginatively, "beautifully"--can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities.
In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool--one that has been available to us since childhood.
Warren Berger revives the lost art of questioning.
To get a great answer, you need to ask the perfect question
