Why did it take us 5,000 years to attach wheels to a suitcase?How did bras take us to the moon?And what would the world be like if we listened to women?Bestselling author Katrine Marcal reveals the shocking ways our deeply ingrained ideas about gender continue to hold us back.
Katrine Marcal’s blistering critique sets the record straight and shows how, in a time of crisis, the ingenuity and intelligence of women is that very thing that can save us..
Instead, ingrained ideas about men and women continue to shape our economic decisions; favouring men and leading us to the same tired set of solutions.
For too long we have underestimated the consequences of sexism in our economy, and the way it holds all of us – women and men – back.
More recently, it is women who have transformed the way we shop online, revolutionised the lives of disabled people and put the climate crisis at the top of the agenda.
Despite these successes, we still fail to find and fund the game-changing ideas that could alter the future of our planet, giving just 3% of venture capital to female founders.
From the beginning of time, women have been pivotal to our society, offering ingenious solutions to some of our most vexing problems.
Every day, extraordinary inventions and innovative ideas are side-lined in a world that remains subservient to menBut it doesn’t have to be this way.
Why did it take us 5,000 years to attach wheels to a suitcase?How did bras take us to the moon?And what would the world be like if we listened to women?Bestselling author Katrine Marcal reveals the shocking ways our deeply ingrained ideas about gender continue to hold us back
