The closest you\'ll ever get to seeing someone actually wear their hearts on their sleeves is in Texas, every fall, at the local high school homecoming game.
Someone like Mom..
But mostly, you\'ll discover that just like every ritual which stands the test of time, someone is keeping the tradition alive.
You\'ll meet kids who wear them, parents who buy them, and critics who decry them as just another example of consumerism gone wild.
Schultz takes us deep in the heart of mum country.
Through her original photography and collection of stories from across and beyond the Lone Star State, Amy J.
But through the decades, mum went from a simple abbreviation to a complicated shorthand for an eye-popping tradition that\'s as ingrained in the culture as it is confounding to outsiders.
Over a hundred years ago when the custom began, mum was short for chrysanthemum, a typical corsage that boys gave to girls before taking them to the big football game.
They are as bodacious as football, as irresistible as a juicy rumor, and as deep as a momma\'s love.
They\'re called homecoming mums.
The closest you\'ll ever get to seeing someone actually wear their hearts on their sleeves is in Texas, every fall, at the local high school homecoming game
