Contributor(s): Author: Claude Hopkins "My Life in Advertising" is an autobiography detailing the Life of Advertising genius Claude C.
Many of his strategies and techniques still apply today, even for internet marketing..
As practical as it is interesting, "My Life in Advertising" is a must-read book for anyone wanting to understand the secrets of how to sell.
The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice.
This book is not written as a personal history, but as a business story.
Hopkins (author of the business classic "Scientific Advertising").
Contributor(s): Author: Claude Hopkins "My Life in Advertising" is an autobiography detailing the Life of Advertising genius Claude C
