National Image and Competitive Advantages. The Theory and Practice of Place Branding, Paperback/Israel D. Nebenzahl

National Image and Competitive Advantages. The Theory and Practice of Place Branding, Paperback/Israel D. Nebenzahl

Detalii National Image and Competitive Advantages.

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elefant.ro
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159.99 Lei 176 Lei
Categorie (vânzător)
Foreign Books
Marca
Copenhagen Business School Press

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Preț: 159.99 Lei

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  • Brand: Copenhagen Business School Press
  • Categoria: Foreign Books
  • Magazin: elefant.ro
  • Ultima actualizare: 16-09-2020 22:35:51

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Descriere magazin:
Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country\'s national image.

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