Suitable for: students of interNational marketing and business courses as a supplement to global product and advertising strategy; to interNational marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country\'s National image..
Suitable for: students of interNational marketing and business courses as a supplement to global product and advertising strategy; to interNational marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country\'s National image.