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National Image and Competitive Advantages. The Theory and Practice of Place Branding, Paperback/Israel D. Nebenzahl - Copenhagen Business School Press


National Image and Competitive Advantages. The Theory and Practice of Place Branding, Paperback/Israel D. Nebenzahl
159.99 Lei

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(29-06-2024)
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Suitable for: students of interNational marketing and business courses as a supplement to global product and advertising strategy; to interNational marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country\'s National image..
Suitable for: students of interNational marketing and business courses as a supplement to global product and advertising strategy; to interNational marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country\'s National image.


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