Neurogastronomy: How the Brain Creates Flavor and Why It Matters - Gordon Shepherd

Descriere YEO:

Neurogastronomy: How the Brain Creates - Disponibil la libris.ro

Pe YEO găsești Neurogastronomy: How the Brain Creates de la Gordon Shepherd, în categoria Psychology.

Indiferent de nevoile tale, Neurogastronomy: How the Brain Creates Flavor and Why It Matters - Gordon Shepherd din categoria Psychology îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 123.75 Lei

Caracteristicile produsului Neurogastronomy: How the Brain Creates

• Brand: Gordon Shepherd
• Categoria: Psychology
• Magazin: libris.ro
• Ultima actualizare: 15-12-2024 01:42:32

Comandă Neurogastronomy: How the Brain Creates Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Neurogastronomy: How the Brain Creates de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
A leading neuroscientist at Yale University embarks on an eye-opening trip through the human brain\'s flavor system, establishing the parameters of a new field: neurogastronomy. Challenging the belief that humans\' sense of smell diminished as they made the leap from primate to human, Shepherd contends this sense, the main element of flavor, is far more powerful and important than we think. Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the human brain flavor system, laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously believed. Shepherd begins Neurogastronomy with the mechanics of smell, particularly the way it stimulates the nose from the back of the mouth. As we eat, the brain conceptualizes smells as spatial patterns, and from these and the other senses it constructs the perception of flavor. Shepherd then considers the impact of the flavor system on contemporary social, behavioral, and medical issues. He analyzes flavor\'s engagement with the brain regions that control emotion, food preferences, and cravings, and he even devotes a section to food\'s role in drug addiction and, building on Marcel Proust\'s iconic tale of the madeleine, its ability to evoke deep memories. Shepherd connects his research to trends in nutrition, dieting, and obesity, especially the challenges that many face in eating healthily. He concludes with human perceptions of smell and flavor and their relationship to the neural basis of consciousness. Everyone from casual diners and ardent foodies to wine critics, chefs, scholars, and researchers will delight in Shepherd\'s fascinating, scientific-gastronomic adventures.