NewsJacking: The Urgent Genius Of Real-Time Advertising
Detalii NewsJacking: The Urgent Genius Of
Vânzător
anticexlibris.ro
Pret
50.99 Lei
50.99 Lei
101.98 Lei
Categorie (vânzător)
Fashion & Lifestyle > Jurnalism & Publicitate
Marca
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From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, Newsjacking features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, Newsjacking combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestlé, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.
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Preț: 50.99 Lei
Caracteristicile produsului NewsJacking: The Urgent Genius Of
- Brand:
- Categoria: Fashion & Lifestyle > Jurnalism & Publicitate
- Magazin: anticexlibris.ro
- Ultima actualizare: 25-10-2025 02:12:03
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Descriere magazin:
From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, Newsjacking features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, Newsjacking combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestlé, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.