Our intuition on how the world works could well be wrong.
Based on years of research by the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four Forces Breaking.
The data tell us it is different.
The world not only feels different.
Trend lines resemble saw-tooth mountain ridges.
We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing.
Our intuition on how the world works could well be wrong