Description Why people are not as gullible as we think Not Born Yesterday explains how we decide who we can Trust and What we should believe--and argues that we\'re pretty good at making these decisions.
Drawing on recent findings from political Science and other fields rangin.
In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion--whether by religious leaders, politicians, or advertisers--fail miserably.
Description Why people are not as gullible as we think Not Born Yesterday explains how we decide who we can Trust and What we should believe--and argues that we\'re pretty good at making these decisions