Not to Scale: How the Small Becomes Large, the Large Becomes Unthinkable, and the Unthinkable Becomes Possible, Hardcover/Jamer Hunt - Grand Central Publishing

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From Small decisions that paralyze us to big data that knows everything about us, Not to Scale is a thought-provoking guide to navigating the surprising complexities of a networked age when the things that are now shaping experience have no weight or size.
We use this concept in every aspect of our lives-it is essential to innovation, helps us weigh options, and shapes our u.
The dictionary defines "scale" as a range of numbers, used as a system to measure or compare things.
From Small decisions that paralyze us to big data that knows everything about us, Not to Scale is a thought-provoking guide to navigating the surprising complexities of a networked age when the things that are now shaping experience have no weight or size