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One Up offers a pioneering empirical analysis of strategy in the Video Games industry to explain how it has gone from the fringe to the mainstream.
Illustrations: 39 figures, 23 tables.
Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how Business model innovation has made the Video game industry what it is today.
One Up offers a pioneering empirical analysis of strategy in the Video Games industry to explain how it has gone from the fringe to the mainstream
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