In the old days, when we made physical products, setting project goals wasn\'t that hard. - Nick Rockwell, CTO, NY Times.
If you\'ve ever wondered how M your MVP should be, or how to get more R in your OKRs, this book will help.
Josh\'s crisp volume brims with insight about how to fly at just the right level - the level of outcomes.
This book is a practical guide to using Outcomes to guide the work of your team.
And it puts the customer at the center of everything you do.
Setting goals as Outcomes sounds simple, but it can be hard to do in practice.
It eliminates needless work.
Using Outcomes creates focus and alignment.
Instead, we need to give teams an outcome to achieve.
We often build features that create no value.
So then how do we give teams a goal that they can work on?Mostly, we simply ask teams to build features-but features are the wrong way to go.
When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done.
But in today\'s service- and software-driven world, done is less obvious.
In the old days, when we made physical products, setting project goals wasn\'t that hard
