How looking beautiful has become a moral imperative in today\'s world The demand to be beautiful is increasingly important in today\'s visual and virtual culture.
Arguing that our perception of the self i.
Perfect Me explores the changing nature of the Beauty ideal, showing how it is more dominant, demanding, and global than ever before.
Rightly or wrongly, being Perfect has become an Ethical Ideal to live by, and according to which we judge ourselves a success or failure.
How looking beautiful has become a moral imperative in today\'s world The demand to be beautiful is increasingly important in today\'s visual and virtual culture