Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts - Tom Sant

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• Brand: Tom Sant
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 10-10-2025 01:22:49

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Descriere magazin:
Writing a winning proposal is vital to getting a \'yes\' on your next bid. That\'s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs. In Persuasive Business Proposals, he shares the same insights with readers--teaching them what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You\'ll learn how to attract prospects\' attention and speak to their needs; ask essential questions for qualifying opportunities; power up cover letters and executive summaries; overcome value paranoia; incorporate proof into a proposal; and write winning renewal contracts.Most people find proposal writing to be tedious and time-consuming--and their documents show it. But proposal wiring is about a lot more than ticking off boxes on a list of requirements.With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business. Writing a winning proposal is vital to getting a \'yes\' on your next bid. Boost your success rate with the third edition of Persuasive Business Proposals and its hands-on guidance for crafting powerful proposals that attract prospects\' attention and speak to their needs. New: key questions, powerful cover letters, renewal secrets, and more. Writing a winning proposal is vital to getting a \'yes\' on your next bid. Boost your success rate with the third edition of Persuasive Business Proposals and its hands-on guidance for crafting powerful proposals that attract prospects\' attention and speak to their needs. New: key questions, powerful cover letters, renewal secrets, and more.