Taking a Public Relations campaign from Planning through to implementation can seem overwhelming.
Digestible and easy to read, this fifth edition presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of Public Relations in organizations, the importanc.
Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best \'how-to\' guides for students and practitioners.
Taking a Public Relations campaign from Planning through to implementation can seem overwhelming