Players: How Sports Became a Business - Matthew Futterman

Descriere YEO:

Players: How Sports Became a - Disponibil la libris.ro

Pe YEO găsești Players: How Sports Became a de la Matthew Futterman, în categoria Sports & Recreation.

Indiferent de nevoile tale, Players: How Sports Became a Business - Matthew Futterman din categoria Sports & Recreation îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Caracteristici și Avantaje ale produsului Players: How Sports Became a

• Departament: sport-activitati-aer-liber
• Perfect pentru activități sportive și de aventură în aer liber.

Preț: 125.84 Lei

Caracteristicile produsului Players: How Sports Became a

• Brand: Matthew Futterman
• Categoria: Sports & Recreation
• Magazin: libris.ro
• Ultima actualizare: 11-04-2024 01:14:23

Comandă Players: How Sports Became a Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Players: How Sports Became a de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
Provocative...terrific stories ( The New Yorker ) of the people who transformed sports--in the span of a single generation--from a job that required even top athletes to work in the off-season to make ends meet into a massive global business. It started, as most business deals do, with a handshake. In 1960, a Cleveland lawyer named Mark McCormack convinced a golfer named Arnold Palmer to sign with him. McCormack simply believed that the best athletes had more commercial value than they were being paid for--and he was right. Within a few years, he raised Palmer\'s annual income from $5,000 to $500,000, and forever changed the landscape of the sports industry, transforming it from a form of entertainment to a profitable and fully functioning system of its own. A remarkable saga...filled with insights not only into sports, but also into human nature ( The Dallas Morning News ), Players features landmark moments, including the multiyear battle to free Palmer from a bad deal with the Wilson Sporting Goods Company; the 1973 Wimbledon boycott, when eighty-one of the top tennis players in the world protested the suspension of Nikola Pilic; baseball pitcher Catfish Hunter\'s battle to become MLB\'s first free agent; and how NFL executives transformed pro football from a commercial dud to the greatest show on earth. An entertaining, illuminating read ( New York Journal of Books ), Players is a riveting, fly-on-the-wall account of the rise and creation of the modern sports world, and the people who made it happen. No part of the media and entertainment industry has seen a more substantial economic transformation than sports....A half-century tour spanning a variety of widely recognized and lesser-known sports figures and competitions that have played roles in the industry\'s development.... Players could not be more timely ( The New York Times ).