``Provocative...terrific stories`` (The New Yorker) of the people who transformed sports--in the span of a single generation--from a job that required even top athletes to work in the off-season to make ends meet into a massive global business. ``No part of the media and entertainment industry has seen a more substantial economic transformation than sports....
A half-century tour spanning a variety of widely recognized and lesser-known Sports figures and competitions that have played roles in the industry\'s development....
Players could not be more timely`` (The New York Times).. ``An entertaining, illuminating read`` (New York Journal of Books), Players is a riveting, fly-on-the-wall account of the rise and creation of the modern Sports world, and the people who made it happen. ``A remarkable saga...filled with insights not only into sports, but also into human nature`` (The Dallas Morning News), Players features landmark moments, including the multiyear battle to free Palmer from a bad deal with the Wilson Sporting Goods Company; the 1973 Wimbledon boycott, when eighty-one of the top tennis players in the world protested the suspension of Nikola Pilic; baseball pitcher Catfish Hunter\'s battle to become MLB\'s first free agent; and how NFL executives transformed pro football from a commercial dud to the greatest show on earth.
Within a few years, he raised Palmer\'s annual income from $5, 000 to $500, 000, and forever changed the landscape of the Sports industry, transforming it from a form of entertainment to a profitable and fully functioning system of its own.
Mc Cormack simply believed that the best athletes had more commercial value than they were being paid for--and he was right.
In 1960, a Cleveland lawyer named Mark Mc Cormack convinced a golfer named Arnold Palmer to sign with him.
It started, as most Business deals do, with a handshake. ``Provocative...terrific stories`` (The New Yorker) of the people who transformed sports--in the span of a single generation--from a job that required even top athletes to work in the off-season to make ends meet into a massive global business
