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This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck\'s launch of Gardasil as a primary Case study.
Illustrations: 3 Tables, unspecified; 16 Halftones, color.
It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.
This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck\'s launch of Gardasil as a primary Case study
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
