Portrait of the Manager as a Young Author | Philipp Schoenthaler

Descriere YEO:

Portrait of the Manager as - Disponibil la carturesti.ro

Pe YEO găsești Portrait of the Manager as de la MIT Press Ltd, în categoria Carte straina.

Indiferent de nevoile tale, Portrait of the Manager as a Young Author | Philipp Schoenthaler din categoria Carte straina îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Caracteristici și Avantaje ale produsului Portrait of the Manager as

• Departament: gaming-carti-birotica
• Ideal pentru pasionații de jocuri, birotică și distracție online.

Preț: 76 Lei

Caracteristicile produsului Portrait of the Manager as

• Brand: MIT Press Ltd
• Categoria: Carte straina
• Magazin: carturesti.ro
• Ultima actualizare: 05-05-2025 02:44:14

Comandă Portrait of the Manager as Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Portrait of the Manager as de la carturesti.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
What happens to the relationship between business and literature when storytelling becomes a privileged form of communication for organizations.Corporations love a good story. Microsoft employs a chief storyteller, who heads a team of twenty-five corporate storytellers. IBM, Coca-Cola, and the World Bank are among other organizations that have worked with storytelling methods. And, of course, Steve Jobs was famous for his storytelling. Today, narrative is a privileged form of communication for organizations. In Portrait of the Manager as a Young Author, Philipp Schoenthaler explains this unlikely alliance between business and storytelling.The contradictions are immediately apparent. If, as the philosopher Hans Blumenberg writes, stories are told to pass the time, managers would seem to have little time to spare. And yet, Schoenthaler reports, stories are useful in handling complexity. When digital information flows too quickly and exceeds the capacity of the human brain, narrative can provide communicative efficiency and effectiveness. Words and numbers both vouch for truth, are both instrumentalized by management, and are inextricably interdependent.What happens, if narrative becomes ubiquitous? Does the commercialization of narratives have an effect on literature? Through the lens of storytelling, Schoenthaler explores the relationship between economics and literature and describes a form of writing that takes place in their shared spheres. Most books on storytelling in the corporate world are written by business writers; this book offers the perspective of an award-winning literary author, who considers both the impact of storytelling on business and the impact of business on literature.