What happens to the relationship between business and literature when storytelling becomes a privileged form of communication for organizations.
Corporations love a good story.
Most books on storytelling in the corporate world are written by business writers; this book offers the perspective of an award-winning literary author, who considers both the impact of storytelling on business and the impact of business on literature..
Words and numbers both vouch for truth, are both instrumentalized by management, and are inextricably interdependent.
What happens, if narrative becomes ubiquitous? Does the commercialization of narratives have an effect on literature? Through the lens of storytelling, Schoenthaler explores the relationship between economics and literature and describes a form of writing that takes place in their shared spheres.
When digital information flows too quickly and exceeds the capacity of the human brain, narrative can provide communicative efficiency and effectiveness.
And yet, Schoenthaler reports, stories are useful in handling complexity.
If, as the philosopher Hans Blumenberg writes, stories are told to pass the time, managers would seem to have little time to spare.
In Portrait of the Manager as a Young Author, Philipp Schoenthaler explains this unlikely alliance between business and storytelling.
The contradictions are immediately apparent.
Today, narrative is a privileged form of communication for organizations.
And, of course, Steve Jobs was famous for his storytelling.
IBM, Coca-Cola, and the World Bank are among other organizations that have worked with storytelling methods.
Microsoft employs a chief storyteller, who heads a team of twenty-five corporate storytellers.
What happens to the relationship between business and literature when storytelling becomes a privileged form of communication for organizations.
Corporations love a good story
