Positioning for Advantage: Techniques and Strategies to Grow Brand Value - Kimberly A. Whitler

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Caracteristicile produsului Positioning for Advantage: Techniques and

• Brand: Kimberly A. Whitler
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 25-10-2024 01:12:27

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Descriere magazin:
Kimberly A. Whitler is the Frank M. Sands Sr. Associate Professor of Business Administration at the University of Virginia\'s Darden School of Business. She has published in Harvard Business Review , Sloan Management Review , and a number of academic journals. She is a senior contributor to Forbes , having published more than 350 articles. She previously worked for companies including Procter & Gamble, Aurora Foods, David\'s Bridal, and PETsMART, holding positions such as general manager and chief marketing officer.