Positioning: The Battle for Your Mind, 20th Anniversary Edition, Hardcover/Al Ries

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Caracteristicile produsului Positioning: The Battle for Your

• Brand: McGraw-Hill Companies
• Categoria: Foreign Books
• Magazin: elefant.ro
• Ultima actualizare: 02-07-2025 00:50:25

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Descriere magazin:
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer\'s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn\'t follow, Ries and Trout\'s thinking.