Attention is the new commodity. --Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company. --Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple The Power of Visual Storytelling is the new marketing bible! --Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.
This book is not only a complete overview of [Visual storytelling] but, most importantly, the key to doing it right, a total Right Hook! --Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook A valuable guide to understanding how to develop powerful marketing programs using the art of Visual storytelling.
The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.
Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media.
Viewers spend 100% more time on web pages with videos.
Web posts with Visuals drive up to 180% more engagement than those without.
Human brain processes Visuals 60,000x faster than text.
Visual Storytelling is the new currency.
Attention is the new commodity
