Description For decades, psychologists have been perpetuating a saying attributed to Eleanor Roosevelt, "No one can Make you feel inferior without Your consent." This is total B.
I\'ve been using ?creative- and emotion-based stimuli described in this book for over 15 years and found that marketing directors and corporate decision makers "get it" and.
So it is imperative to purposefully create, or re-create Your branding and marketing based on emotional expression, not just rational thought and data.
It is not a new concept that people buy on emotion (95% of our brains--and therefore our decisions--are powered by emotion) and later validate their purchase decisions withrational thought.
I respectfully disagree.
Because much of its content is heavily biased toward creative- and emotion-driven thinking--stuff both editors felt would unfairly challenge marketing directors and turn off corporate decision-makers.
Not one, but two editors tried to talk me out of writing this book.
In 35 Days you will stop introducing yourself as the person responsible for Your company\'s marketing, and start introducing yourself as the person IN CHARGE of Your company\'s marketing.
Will you hang Your head and accept defeat? Or worse yet, Make excuses for getting beat up on the marketplace playground? Or, is today the day you decide to take charge of Your brand and the trajectory of Your growth?If you are a Chief Marketing Officer, Marketing Director, Brand Manager, Digital Marketing Specialist or other influencer of Your company\'s branding and marketing, I want to Make you a promise. (Yup, life isn\'t fair.) So you have to decide.
I can only guess but I\'ll bet Your company makes a better product, and Your service is far superior, too.
As a marketing professional, you feel you\'ve failed Your company.
Your head explodes.
Bam Your heart sinks.
Your customers. because every time Your competitor (you know the one I\'m talking about) launches a new ad campaign or marketing stunt, customers eat it up.
S.
Description For decades, psychologists have been perpetuating a saying attributed to Eleanor Roosevelt, "No one can Make you feel inferior without Your consent." This is total B
