PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional Marc C.
Marc applies his many years of experience to each topic he addresses, but his tone is never condescending or \'know-it-all\' - instead, he offers pragmatic Advice and solutions that will help everyone from the PR. - Morgan Roth, Senior Vice President, Communication & Marketing, The ALS Association, Washington, DC Marc Whitt\'s book is an indispensable guide for all of us currently in Public Relations and advancement, as well as for anyone seeking to enter the field.
Whether you are a communications rookie, a mid-career Professional or a seasoned expert, you will come away from PR Lessons Along The Way feeling empowered and maybe even a little more in love with the craft than you were yesterday.
Marc reminds us of the inherent service orientation of our calling, the imperative of values such as leadership, integrity and urgency, the value of playing the long game, and the devil that resides in the detail of Public Relations work. - Francis Ingham, MPRCA, PRCA Director General, London, England PR Lessons Learned Along The Way is a superb resource offering context and guiderails to manage Nonprofit and Higher education brands in a strategic and sustainable way.
And reading this book feels exactly that -one expert having a conversation with his readers, and imparting the knowledge of decades Along the way.
PR is a conversation, not a lecture.
Our profession\'s embrace of professionalism; of constant improvement; and of strategy make it -as Whitt argues- indispensable.
And yet the optimism that runs through this book is precisely what we need right now, and is also precisely true.
It will always see you through life\'s ups and downs\' has surely never been more apt than today, with so much bad news around us.
The Advice \'Maintain a good sense of humor.
Lauer, Vice Chancellor Emeritus, Texas Christian University, and Author, Advancing Higher Education in Uncertain Times Marc Whitt\'s book, PR Lessons Learned Along The Way, is truly remarkable -and I say that having reviewed many PR books in my time. - Larry D.
His casual writing style makes this book a real treat to read, and I suggest you keep it on your desk for quick reference.
Marc has always been a leader in our field, no matter his institutional or Professional association role.
Whitt (Author) I have been looking forward to the day Marc Whitt would share his wisdom in a book.
PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional Marc C
