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A brilliant advertising copywriter and a great team leader.
It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies..
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business.
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.
Genius' - Sunday Times Life is a zero-sum game.
His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. '
A brilliant advertising copywriter and a great team leader
