Description Pricing holds the key to business success.
How did Subway turn one accidentally discovered price promotion into a multi-billion dollar Success story? How much knowledge of prices do customers really have? Why do most people spend two months\' salary to buy an engagement ring? Does Pay Wh.
To price effectively, customer psychology usually trumps rational microeconomic thinking.
The greatest challenge in Pricing is the human factor.
Description Pricing holds the key to business success