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The price of a product or a service is a critical element of the marketing mix.
With appropriate balance of theory, applications, and analytics, this book provides business students and practitioners the tools to make profitable Pricing decisions under a variety of real-life contexts -- current and emerging.
Theoretical foundat.
Prices also signal product quality and value, customer self-image, and the seller\'s Pricing practices.
Price influences product demand, and the firm\'s revenue and profits.
The price of a product or a service is a critical element of the marketing mix
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
