More and more traditional Professional Services firms are Turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors.
It is designed to be a practical playbook for any leader.
Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps.
However, many of them will fail and waste a lot of money in the process.
More and more traditional Professional Services firms are Turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors