A proven approach to revenue-generating marketing and client Development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client Development for Professional Services firms.
He has worked with many global brands, including Anheuser Busch, American Express, Capital One, Monster.com, and Yahoo! Lee has been quoted in Fortune, New York Times, USA Today, Wall Street Journal, Entrepreneur, Business 2.0, and Advertising Age, as well as numerous trade and Professional journals..
FREDERIKSEN, PhD, is Managing Partner at Hinge.
LEE W.
John was named the Top Sales Thought Leader in 2011 by Top Sales Awards and has trained thousands of sales professionals, helping them master the complex sale through in-house training and public presentations, both domestically and abroad.
DOERR is the Co-President of RAIN Group and coauthor of Rainmaking Conversations and Professional Services Marketing.
JOHN E. magazine, MSNBC, the Huffington Post, and others.
He is frequently quoted in news outlets such as Business Week, Inc.
He is also Publisher of RainToday.com, which was named the Top Sales and Marketing Resource Site in 2010 and 2011.
He was named the global Top Sales Thought Leader in 2011 by Top Sales Awards.
About the Author: MIKE Schultz is the Co-President of RAIN Group and coauthor of the bestselling Rainmaking Conversations and Professional Services Marketing.
Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client Development to attract new clients and grow their Professional service businesses.
Magazine bestseller Rainmaking Conversations and Professional Services Marketing
Lee W.
Doerr are the coauthors of the Wall Street Journal and Inc.
The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E.
You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry.
The book, now in its Second Edition , covers five key areas that are critical for Firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing Lead Generation strategies; and developing Business by winning new clients.
A proven approach to revenue-generating marketing and client Development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client Development for Professional Services firms
