Description Walter Lippmann wrote his "Public Opinion" at a time when something like the \'mass media\' was coming into existence.
Lippmann, however, believed that in the hands of super-intelligent, disinterested, omni-benevelont \'experts, \' the \'mas.
In World War I, he saw how opportunistic nations used the newspapers to serve their often nefarious aims.
Prior to the age of electronic communication, the only mechanism for reaching large numbers of individuals was the newspapers.
Description Walter Lippmann wrote his "Public Opinion" at a time when something like the \'mass media\' was coming into existence