While Public Relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by Public participation.
Social medi.
The established model of one-way communication and message control no longer exists.
The new model of multiple messages originating from multiple publics at varying levels of Engagement is widely acknowledged, but not widely explored in scholarly texts.
While Public Relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by Public participation