Publicist Edward L.
Everyone engaged in any Public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the Public interest and their own interest..
It is a field of adjusting private and Public interest.
Public Relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration.
He presents broad approaches and solutions as they were successfully carried out in his long professional career.
Bernays explains the underlying philosophy of Public Relations and the PR methods and practices to be applied in specific cases.
This book provides know-why as well know-how.
With such knowledge, every intelligent person can carry on his or her activities more effectively.
Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades.
Publicist Edward L
