In this book, I outline a 4-Part approach to thinking smarter about Growth as a CPG entrepreneur.
You need to learn how to deploy them..
Two of them are counter-intuitive to CPG veterans not expert in the Ramping of premium CPG businesses.
Accelerating to Scale There are three best practices in acceleration.
Part 4.
Fine Tuning the Conversion Playbook Steady velocity Growth is essential to Ramping Your brand.
Your team needs to learn the art of sustaining it in key geographies, so that you don\'t have to buy premature distribution to obtain growth.
Part 3.
You should learn this art.
Successful CPG startups manage a rolling, iterative experiment until key KPIs appear.
Managing A Small Experiment Don\'t hit the gas too early.
Part 2.
You should learn it.
There is a cultural logic behind premium products that grow extremely fast.
Designing to Command a Premium This is where many founders fail without realizing it.
Part 1.
It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.
In this book, I outline a 4-Part approach to thinking smarter about Growth as a CPG entrepreneur
