In this book, I outline a 4-Part approach to thinking smarter about Growth as a CPG entrepreneur.
There is a cultural logic behind premium produc.
Designing to Command a Premium This is where many founders fail without realizing it.
Part 1.
It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.
In this book, I outline a 4-Part approach to thinking smarter about Growth as a CPG entrepreneur