What makes shoppers buy? Is it simply for need of an item or is it much more than that? I myself find that a more powerful emotion is at play whenever I buy anything.
The past few decades in retailing has not dulled my appetite in studying how and why shoppers buy, rather each passing year brings new learning and.
Though \'need\' may trigger thoughts of purchasing, the act of buying is usually driven by my \'wanting\' a specific item.
In more cases than not, desire plays a vital role in my purchases.
What makes shoppers buy? Is it simply for need of an item or is it much more than that? I myself find that a more powerful emotion is at play whenever I buy anything