Description ""Advertising should be judged only by the goods it is conclusively known to sell, at a given cost. ""Many Advertisers, however, seem satisfied to spend their money on mere Opinions about A. ""But, it is different With Advertising, as it is With Mechanics or With Medicine, all three of which can be conclusively tested.
Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion.
Description ""Advertising should be judged only by the goods it is conclusively known to sell, at a given cost