This book offers an innovative introduction to social research.
Johnston, professor in the Department of Communications, Hope College, Holland, Michigan, and is the author of The Art and Science of Persuasion..
He is the coauthor of Learning to Learn: The Skill and Will of College Success and editor of Science and the Soul: Christian Faith and Psychological Research.
Deirdre D.
VanderStoep, associate professor in the Department of Psychology, Hope College, Holland, Michigan, is the former director of the Carl Frost Center for Social Science Research at Hope College. "Your Turn" boxes contain activities that allow students to practice Research skills, such as sampling, naturalistic observation, survey collection, coding, analysis, and report writing.
Scott W.
Throughout the book, the authors provide vivid and engaging examples that reinforce the reading and understanding of social science research.
Research design topics include sampling techniques, choosing a Research design, and determining Research question that inform public opinion and direct future studies.
The book explores all stages of the Research process and it features both quantitative and qualitative methods.
This book offers an innovative introduction to social research
